I WOULD LIKE TO HAVE SOME YOGHURT FROM TIFFANYS PLEASE…
Normally when you buy an item from a luxury brand like Chanel, you want to buy it in a luxury store because the setting gives your product extra value and it makes your purchase experience memorable.
What if luxury brands are available as ordinary daily products in your nearby supermarket? Does this have any influence on the way we feel about the brands?
In times where story telling and branding of products are more important that the actual function of a product, Perry Mergui, (a designer from Israel) wants to overdraw the marketing tricks that several brands are throwing at us because most of the time we’re not aware of this marketing magic. He combines universal recognized brands with everyday products, and effectively turns the viewer’s perception of quality on its head.
'Wheat is wheat is wheat' is the name of his exhibition. And it shows milk by Apple, flower by Prada and coffee by Cartier… What does a customer actually purchase when he buys a branded product? Does the name of a brand have any influence on the quality we think it will deliver?
I mean let’s face it, Tiffanys doesn’t know anything about yoghurt….
Posted on Thursday, April 24th 2014
JUST SKIP IT!
It’s all around you, everywhere you go advertisements smash you in the face. Billboards, posters, flyers… When you’re watching YouTube you just want to go straight to the clips and not be forced to watch an ad that takes a valuable minute of your life… OMG those adds just take for ever! Thank heaven for the Skip Ad >| button on YouTube, just click on it and you’re good to go.
But what about all the offline ads harassing you? Wouldn’t it be cool if we had a real life Skip Ad >| option? That is what a couple of creative minds must have thought when they came up with Skip Ad >| stickers. These brilliant minds find that advertising must be relevant and should inspire us to stimulate a better way of living. Unfortunately not every ad is relevant or inspiring. So if you’re walking the streets and encounter an ad you feel is irrelevant then put on a Skip Ad >| sticker. And just maybe big advertisement companies will get a wake-up call to make more things that inspire us.
If you would like to give your opinion about annoying adds, you can print your own Skip Ad >| stickers over here and start skipping!
Posted on Tuesday, April 22nd 2014
JUST SAY HELLO!
In some deprived areas in Amsterdam social interaction is stimulated by these street signs saying ‘Greeting Zone - Greeting is allowed!’. Let’s wave at each other more often!
Posted on Saturday, April 19th 2014
DESIGNS OF THE YEAR AWARDS
This year Londen organized the Designs of the Year Awards for the seventh time. During this event several cutting-edge innovation and original talent gathers togheter to show the very best in global architecture, digital, fashion, furniture, graphic, product and transport design.
This exhibition is a good reflection of all the exciting and topic designs in the world. All kinds of designs will be revealed during this exhibition from 26 March till 24 August 2014. Products with a clear future solutions will get the extra attention which they deserve. About a few of the designs which are shown at this exhibition, we’ve already gebloged a while ago like: Phoneblocks, Faire Phone, Hello lamp post, Chineasy.
If you want to be up-to-date of the best designers from this year, you must go and visite The Design museum in London.
Someday the other museums will be showing this stuff!!
Posted on Thursday, April 17th 2014
AN INTERESTING AFTERNOON
We Dutchies have spawned some of the world’s well-know forecasters in the past decades. But we only have a Dutch Future Society since 2013. They organize interesting events where international and Dutch future researchers lecture and meet. We visited ‘An Interesting Afternoon' in Amsterdam and heard about these great projects & topics:
Horizonscan 2050: The STT (The Study Centre for Technology Trends) is an independent non-profit foundation and is currently researching the far future of 2050. What challenges await us on the horizon in the next four decades? These challenges were rated on their possibility and desirability. The researchers found an interesting blind spot: when we feel a low desire for a challenge/situation we also tend to estimate the possibility of it happening low. Our brain is wired to like continuity and dislike changes, so it’s hard to be open to any alteration in our lives. Futurists: beware of your own blind spot!
World 50.0: A project that states it’s the first open source project to collect visionary insights about possible events, technical innovations and social changes. They ask anyone (yeah, you too!) to share ideas of the future of our world in 50 years via several ways, eg. a Facebook group. The goal of World 50.0 is to inspire, to call for action and craft our own future together.
Impact of Future Technology: At Oxford University there’s a research group dedicated to studying the possibilities of transformative technological changes and its implications. They are studying ‘the unknowns’ and feel the future might be all about safe, responsible and fair technology.
The essence of scenarios: Is the book title of former Shell futurist Roland Kupers. He states: “the future is not neutral” and we need to engage WITH the future instead of just thinking about it. Scenario planning is a way to engage with several possible futures and is best done via a combination of intuition and logic.
What is a futurist? Phd-student Tessa Cramer is exploring the profession of future researchers. What defines a futurist? Which job title(s) are used? What do futurists contribute to the world (or clients)? Most of the participants considered themselves to be strategy consultants who inspire others to act on possible futures.
It was indeed An Interesting Afternoon! Be sure to check out the forthcoming events organized by the Dutch Future Society.
Posted on Monday, April 14th 2014
WHERE DOES YOUR IDEA FIT?
Got a great creative idea? Just plot it in the above axes to check if you should really get your idea going.
Posted on Saturday, April 12th 2014
METAPHORICAL FREEDOM OF NOT KNOWING
This picture of Jennilee Marigomen shows the mindset of todays world, metaphoricaly. When I was a kid I was playing outside all day long and my mom had to pull my hair to get me inside. Nowadays you rarely see children playing outside, building tree houses, picking flowers or owning the neighbourhood. These kids replaced the playground for cool digital toys and they rather stay inside. They probably don’t even recognize these jumping drawings on the ground. But for adults it’s a metaphorical image of freedom. Freedom not knowling the grownup world when you were a kid. Get off the highway of life and start enjoying the moment.
Posted on Friday, April 11th 2014
3D PRINTING EVERYONE CAN DO IT
Until now only a specific group of people had access to 3D printing, like architects, scientists, designers etc. When we hear about 3D printing we hear about someone getting a new printed skull or jaw. However HEMA now enables everyone to have access to this world changing printer.
HEMA is the first retail company in the Netherlands who makes it possible for the mainstream to have access to this phenomenon. You can easily create your own designed phone cases and bracelets on their website. Once you’ve created your unique item you can pick it up at one of the HEMA stores or get it delivered at home.
I find it very remarkable that a company like HEMA is the first one to offer this service because they normally sell everyday products like kettles, potholders, underwear, vases which aren;t hi tech. 3D printing is however everything but a everyday product and that is why I wonder whether the 3D printing service will be a success. The future will tell…
Posted on Thursday, April 10th 2014
AMSTERDAM NORTH: 7th MOST HIP NEIGHBOURHOOD OF THE WORLD
Talk about the IJhallen flea market in Amsterdam North, and most Amsterdammers will be like; what?! that’s aaaaaaall the way across the water behind the central station! But even though many people of Amsterdam find a 15 minute trip with public transport out of the question, this amazing market did not go unnoticed to the rest of the world.
What began as a no-mans-land quickly grew to become a great place for creative start-ups, festivals, restaurants and a monthly flea market. The website Skyscanner made a ranking of the 20 most hipster neighbourhoods in the world and Amsterdam North finished seventh next to Williamsburg in NYC, Kreuzberg in Berlin and Dalston in London.
Something to be proud of I must say! Check the complete ranking over here.
Posted on Wednesday, April 9th 2014
THE RISE OF ANTI-NORMCORE BEAUTY?
Fashion is going normcore, it’s all about blending in with the crowd. Seinfeld fashion is how some people discribe this style. It’s born out of frustration that we have tried everything to make it work ( just like the crisis) Now we start over with the normcore. Being normal is oke.
But when you look at the Beauty world it’s all about standing out with all kinds of shapes and colours. Big brighter better is what counts. We are official allowed to have fun with our beauty. Girls paint their hair in every shade of the rainbow and we colour our nails as crazy as possible.
The beauty of all this is that we can express ourselves to be bright and colourful but no worries if it goes wrong. Just wipe it off and start all over. `Don’t be too serious, Just wink at life
Posted on Tuesday, April 8th 2014