About this site

Hi! We’re Els Dragt and Pernille Kok-Jensen, trend researchers and expert connectors at MARE Research. Welcome to the Connectivity Room where we share whatever inspires us as well as some of the work that we've done to inspire others. Hopefully by doing so, we'll end up inspiring you or maybe just brightening up your day! Connectivity Room is part of MARE Research, a market research agency that believes in providing custom made future perspectives by connecting consumer insights with global trends. We stay on the pulse through Sparks: our unique, worldwide network of cherry picked creative mavens and trailblazers in various disciplines, who offer their insights and expertise on demand. If you're curious about what trends and Sparks could mean for your company, please don't hesitate to contact us! Let the Sparks fly! MARE Research Raphaelplein 27 1077 PX Amsterdam els@mare-research.nl T +31 (0)20 – 6705020 www.mare-research.nl

DESIGNS OF THE YEAR AWARDS This year Londen organized the Designs of the Year Awards for the seventh time.  During this event several cutting-edge innovation and original talent gathers togheter to show the very best in global architecture, digital, fashion, furniture, graphic, product and transport design.
This exhibition is a good reflection of all the exciting and topic designs in the world. All kinds of designs will be revealed during this exhibition from 26 March till 24 August 2014. Products with a clear future solutions will get the extra attention which they deserve. About a few of the designs which are shown at this exhibition, we’ve already gebloged  a while ago like: Phoneblocks, Faire Phone, Hello lamp post, Chineasy. If you want to be up-to-date of the best designers from this year, you must go and visite The Design museum in London.Someday the other museums will be showing this stuff!!

DESIGNS OF THE YEAR AWARDS

This year Londen organized the Designs of the Year Awards for the seventh time.  During this event several cutting-edge innovation and original talent gathers togheter to show the very best in global architecture, digital, fashion, furniture, graphic, product and transport design.

This exhibition is a good reflection of all the exciting and topic designs in the world. All kinds of designs will be revealed during this exhibition from 26 March till 24 August 2014. Products with a clear future solutions will get the extra attention which they deserve. About a few of the designs which are shown at this exhibition, we’ve already gebloged a while ago like: Phoneblocks, Faire Phone, Hello lamp post, Chineasy.

If you want to be up-to-date of the best designers from this year, you must go and visite The Design museum in London.

Someday the other museums will be showing this stuff!!

Posted on Thursday, April 17th 2014

Source designmuseum.org

AN INTERESTING AFTERNOON

We Dutchies have spawned some of the world’s well-know forecasters in the past decades. But we only have a Dutch Future Society since 2013. They organize interesting events where international and Dutch future researchers lecture and meet. We visited ‘An Interesting Afternoon' in Amsterdam and heard about these great projects & topics:

Horizonscan 2050: The STT (The Study Centre for Technology Trends) is an independent non-profit foundation and is currently researching the far future of 2050. What challenges await us on the horizon in the next four decades? These challenges were rated on their possibility and desirability. The researchers found an interesting blind spot: when we feel a low desire for a challenge/situation we also tend to estimate the possibility of it happening low. Our brain is wired to like continuity and dislike changes, so it’s hard to be open to any alteration in our lives. Futurists: beware of your own blind spot!

World 50.0: A project that states it’s the first open source project to collect visionary insights about possible events, technical innovations and social changes. They ask anyone (yeah, you too!) to share ideas of the future of our world in 50 years via several ways, eg. a Facebook group. The goal of World 50.0 is to inspire, to call for action and craft our own future together.

Impact of Future Technology: At Oxford University there’s a research group dedicated to studying the possibilities of transformative technological changes and its implications. They are studying ‘the unknowns’ and feel the future might be all about safe, responsible and fair technology.

The essence of scenarios: Is the book title of former Shell futurist Roland Kupers. He states: “the future is not neutral” and we need to engage WITH the future instead of just thinking about it. Scenario planning is a way to engage with several possible futures and is best done via a combination of intuition and logic.

What is a futurist? Phd-student Tessa Cramer is exploring the profession of future researchers. What defines a futurist? Which job title(s) are used? What do futurists contribute to the world (or clients)? Most of the participants considered themselves to be strategy consultants who inspire others to act on possible futures. 

It was indeed An Interesting Afternoon! Be sure to check out the forthcoming events organized by the Dutch Future Society.

Posted on Monday, April 14th 2014

Source dutchfuturesociety.com

METAPHORICAL FREEDOM OF NOT KNOWINGThis picture of Jennilee Marigomen shows the mindset of todays world, metaphoricaly. When I was a kid I was playing outside all day long and my mom had to pull my hair to get me inside.  Nowadays you rarely see children playing outside, building tree houses, picking flowers or owning the neighbourhood. These kids replaced the playground for cool digital toys and they rather stay inside. They probably don’t even recognize these jumping drawings on the ground. But for adults it’s a metaphorical image of freedom. Freedom not knowling the grownup world when you were a kid. Get off the highway of life and start enjoying the moment.

METAPHORICAL FREEDOM OF NOT KNOWING

This picture of Jennilee Marigomen shows the mindset of todays world, metaphoricaly. When I was a kid I was playing outside all day long and my mom had to pull my hair to get me inside.  Nowadays you rarely see children playing outside, building tree houses, picking flowers or owning the neighbourhood. These kids replaced the playground for cool digital toys and they rather stay inside. They probably don’t even recognize these jumping drawings on the ground. But for adults it’s a metaphorical image of freedom. Freedom not knowling the grownup world when you were a kid. Get off the highway of life and start enjoying the moment.



Posted on Friday, April 11th 2014

Source jennileemarigomen.com

3D PRINTING EVERYONE CAN DO ITUntil now only a specific group of people had access to 3D printing, like architects, scientists, designers etc. When we hear about 3D printing we hear about someone getting a new printed skull or jaw. However HEMA now enables everyone to have access to this world changing printer.HEMA is the first retail company in the Netherlands who makes it possible for the mainstream to have access to this phenomenon. You can easily create your own designed phone cases and bracelets on their website. Once you’ve created your unique item you can pick it up at one of the HEMA stores or get it delivered at home.I find it very remarkable that a company like HEMA is the first one to offer this service because they normally sell everyday products like kettles, potholders, underwear, vases which aren;t hi tech. 3D printing is however everything but a everyday product and that is why I wonder whether the 3D printing service will be a success. The future will tell…

3D PRINTING EVERYONE CAN DO IT

Until now only a specific group of people had access to 3D printing, like architects, scientists, designers etc. When we hear about 3D printing we hear about someone getting a new printed skull or jaw. However HEMA now enables everyone to have access to this world changing printer.

HEMA is the first retail company in the Netherlands who makes it possible for the mainstream to have access to this phenomenon. You can easily create your own designed phone cases and bracelets on their website. Once you’ve created your unique item you can pick it up at one of the HEMA stores or get it delivered at home.

I find it very remarkable that a company like HEMA is the first one to offer this service because they normally sell everyday products like kettles, potholders, underwear, vases which aren;t hi tech. 3D printing is however everything but a everyday product and that is why I wonder whether the 3D printing service will be a success. The future will tell…

Posted on Thursday, April 10th 2014

Source 3d-print.hema.nl

AMSTERDAM NORTH: 7th MOST HIP NEIGHBOURHOOD OF THE WORLDTalk about the IJhallen flea market in Amsterdam North, and most Amsterdammers will be like; what?! that’s aaaaaaall the way across the water behind the central station! But even though many people of Amsterdam find a 15 minute trip with public transport out of the question, this amazing market did not go unnoticed to the rest of the world. 
What began as a no-mans-land quickly grew to become a great place for creative start-ups, festivals, restaurants and a monthly flea market. The website Skyscanner made a ranking of the 20 most hipster neighbourhoods in the world and Amsterdam North finished seventh next to Williamsburg in NYC, Kreuzberg in Berlin and Dalston in London. 
Something to be proud of I must say! Check the complete ranking over here.

AMSTERDAM NORTH: 7th MOST HIP NEIGHBOURHOOD OF THE WORLD

Talk about the IJhallen flea market in Amsterdam North, and most Amsterdammers will be like; what?! that’s aaaaaaall the way across the water behind the central station! But even though many people of Amsterdam find a 15 minute trip with public transport out of the question, this amazing market did not go unnoticed to the rest of the world. 

What began as a no-mans-land quickly grew to become a great place for creative start-ups, festivals, restaurants and a monthly flea market. The website Skyscanner made a ranking of the 20 most hipster neighbourhoods in the world and Amsterdam North finished seventh next to Williamsburg in NYC, Kreuzberg in Berlin and Dalston in London. 

Something to be proud of I must say! Check the complete ranking over here.

Posted on Wednesday, April 9th 2014

Source skyscanner.net

THE RISE OF ANTI-NORMCORE BEAUTY?Fashion is going normcore, it’s all about blending in with the crowd. Seinfeld fashion is how some people discribe this style. It’s born out of frustration that we have tried everything to make it work ( just like the crisis) Now we start over with the normcore. Being normal is oke. But when you look at the Beauty world it’s all about standing out with all kinds of shapes and colours. Big brighter better is what counts. We are official allowed to have fun with our beauty. Girls paint their hair in every shade of the rainbow and we colour our nails as crazy as possible. The beauty of all this is that we can express ourselves to be bright and colourful but no worries if it goes wrong. Just wipe it off and start all over.  `Don’t be too serious, Just wink at life

THE RISE OF ANTI-NORMCORE BEAUTY?

Fashion is going normcore, it’s all about blending in with the crowd. Seinfeld fashion is how some people discribe this style. It’s born out of frustration that we have tried everything to make it work ( just like the crisis) Now we start over with the normcore. Being normal is oke.

But when you look at the Beauty world it’s all about standing out with all kinds of shapes and colours. Big brighter better is what counts. We are official allowed to have fun with our beauty. Girls paint their hair in every shade of the rainbow and we colour our nails as crazy as possible.
The beauty of all this is that we can express ourselves to be bright and colourful but no worries if it goes wrong. Just wipe it off and start all over.  `Don’t be too serious, Just wink at life

Posted on Tuesday, April 8th 2014

Source refinery29.com

AFTER SEX SELFIEWe were so angry when we heard that the goverment was checking our phone calls and emails. So, you know what, let’s make an after-sex-selfie and put it online! How’s that for over sharing?!
As usual, Millennials have found an ironic way to comment on the fact that their privacy is being broken into. We’re so curious to see where this goes. Sometimes it appears hat Millennials regard privacy in completely different way that previous generations. 
Has privacy become a thing of the past?

AFTER SEX SELFIE

We were so angry when we heard that the goverment was checking our phone calls and emails. So, you know what, let’s make an after-sex-selfie and put it online! How’s that for over sharing?!

As usual, Millennials have found an ironic way to comment on the fact that their privacy is being broken into. We’re so curious to see where this goes. Sometimes it appears hat Millennials regard privacy in completely different way that previous generations. 

Has privacy become a thing of the past?

Posted on Monday, April 7th 2014

Source spunk.nl