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Hi! We’re Els Dragt and Pernille Kok-Jensen, trend researchers and expert connectors at MARE Research. Welcome to the Connectivity Room where we share whatever inspires us as well as some of the work that we've done to inspire others. Hopefully by doing so, we'll end up inspiring you or maybe just brightening up your day! Connectivity Room is part of MARE Research, a market research agency that believes in providing custom made future perspectives by connecting consumer insights with global trends. We stay on the pulse through Sparks: our unique, worldwide network of cherry picked creative mavens and trailblazers in various disciplines, who offer their insights and expertise on demand. If you're curious about what trends and Sparks could mean for your company, please don't hesitate to contact us! Let the Sparks fly! MARE Research Raphaelplein 27 1077 PX Amsterdam els@mare-research.nl T +31 (0)20 – 6705020 www.mare-research.nl

fastcodesign:

Nike made it to #1 on Fast Company’s 2013 Most Innovative Companies list. Here’s Nike CEO Mark Parker On His Company’s Digital Future: Body-Controlled Music, Color-Coded Heart Rates.

“The digital and physical worlds are starting to come together more seamlessly—it’s only the tip of the iceberg in terms of what’s coming. I can’t get into all the details here, but just imagine…”
“Just imagine if your body could control or change the music that you’re listening to—if your movement could actually change the cadence of the music, the tempo, or the beat. Sound—there’s a lot of things going on in that area that are very exciting,” Parker says. “So there could be new ways to get feedback—through audio feedback—for how your body is performing. The same could happen with heart rate.”


We are very curious about how our lives would look like with NIKE in the future…

fastcodesign:

Nike made it to #1 on Fast Company’s 2013 Most Innovative Companies list. Here’s Nike CEO Mark Parker On His Company’s Digital Future: Body-Controlled Music, Color-Coded Heart Rates.

“The digital and physical worlds are starting to come together more seamlessly—it’s only the tip of the iceberg in terms of what’s coming. I can’t get into all the details here, but just imagine…”

“Just imagine if your body could control or change the music that you’re listening to—if your movement could actually change the cadence of the music, the tempo, or the beat. Sound—there’s a lot of things going on in that area that are very exciting,” Parker says. “So there could be new ways to get feedback—through audio feedback—for how your body is performing. The same could happen with heart rate.”

We are very curious about how our lives would look like with NIKE in the future…

Tags technology inspiration NIKE health sports

Reblogged from CO.DESIGN