About this site

Hi! We’re Els Dragt and Pernille Kok-Jensen, trend researchers and expert connectors at MARE Research. Welcome to the Connectivity Room where we share whatever inspires us as well as some of the work that we've done to inspire others. Hopefully by doing so, we'll end up inspiring you or maybe just brightening up your day! Connectivity Room is part of MARE Research, a market research agency that believes in providing custom made future perspectives by connecting consumer insights with global trends. We stay on the pulse through Sparks: our unique, worldwide network of cherry picked creative mavens and trailblazers in various disciplines, who offer their insights and expertise on demand. If you're curious about what trends and Sparks could mean for your company, please don't hesitate to contact us! Let the Sparks fly! MARE Research Raphaelplein 27 1077 PX Amsterdam els@mare-research.nl T +31 (0)20 – 6705020 www.mare-research.nl

Done with fast-food news
We recently read an interesting article in Dutch national newspaper NRC-next about youngsters being fed-up of being portrayed as superficial and having no ideals. These twenty-somethings feel that current content is too much snack sized instead of giving them in-depth background. 
The young generation is now taking matters in their own hands. They are starting their own content/media collectives and share their views on the world online via blogs and offline via workshops and talkshows.
Participating voluntary in these collectives provides youngsters with a sense of enriching the world with their knowledge and a sense of community.
The article relates to what we in general hear from our Sparks and in focus groups with youngsters. They are developing bullshit filters that divide the crap from the things that really matter.
Collectives to watch are:
Thought Catalog - USA - personal essays about twenty somethings’ dilemmas 
The New Inquiry - USA - ‘underemployed-but-overeducated’ graduates write about societal topics
De Fusie - NL - young scientists and students sharing their expert views
SSBA Salon - NL -  bringing art and culture to the new generation
Moderne Hippies - NL - young and educated women and their modern hippie lifestyle. Our very own colleague Anouk is a member of this collective!
Anouk: “I started blogging for Moderne Hippies, because I’m always looking for new experiences, places and initiatives in my city and I love creative writing! I like to explore the stories behind my new discoveries and the great thing about sharing things that make me smile, is that it enables others to find that same joy. What you give is what you get (how corny that may sound), and the positive energy and inspiration from our followers is what keeps me blogging.”

Done with fast-food news

We recently read an interesting article in Dutch national newspaper NRC-next about youngsters being fed-up of being portrayed as superficial and having no ideals. These twenty-somethings feel that current content is too much snack sized instead of giving them in-depth background. 

The young generation is now taking matters in their own hands. They are starting their own content/media collectives and share their views on the world online via blogs and offline via workshops and talkshows.

Participating voluntary in these collectives provides youngsters with a sense of enriching the world with their knowledge and a sense of community.

The article relates to what we in general hear from our Sparks and in focus groups with youngsters. They are developing bullshit filters that divide the crap from the things that really matter.

Collectives to watch are:

  • Thought Catalog - USA - personal essays about twenty somethings’ dilemmas 
  • The New Inquiry - USA - ‘underemployed-but-overeducated’ graduates write about societal topics
  • De Fusie - NL - young scientists and students sharing their expert views
  • SSBA Salon - NL -  bringing art and culture to the new generation
  • Moderne Hippies - NL - young and educated women and their modern hippie lifestyle. Our very own colleague Anouk is a member of this collective!

Anouk: “I started blogging for Moderne Hippies, because I’m always looking for new experiences, places and initiatives in my city and I love creative writing! I like to explore the stories behind my new discoveries and the great thing about sharing things that make me smile, is that it enables others to find that same joy. What you give is what you get (how corny that may sound), and the positive energy and inspiration from our followers is what keeps me blogging.”

Tags twenty-somethings youngsters online magazines intellectual content media collective generation